Category Archives: Guest Blog

Want To Retain Staff? Think Technology.

I have worked with over seventy businesses during the last three years. A common theme has been about keeping their people motivated and engaged. I always ask, ‘Have your people got the tools to do their job to the best of their ability?’ The conversation often involves looking at how technology is used.

The invention of computers and development of wireless communication have all altered the way we do business. Technology has helped to improve business in a number of different ways; from easier field based working to the move away from the 9 to 5. New working models are due to the accessibility of the office through various technological platforms and applications.

Technology expands the reach and efficiency of many forms of internal and external business communication. The ultimate motivation is to do things faster than you could without technology. Continue reading

Does your customer data work for you?

Businesses that have robust reporting on their customer databases can predict future trends.

Data queries can be used to manage marketing, promotions, export email addresses or prepare shipping labels for example. Get the query wrong, and the business plans will be wrong too.

Here is a specific example provided by our latest Guest Blogger Paul Milligan from CarLand.

 

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Will your business systems be fit for purpose in 2020?

Technology continues to transform our lives at home and work. As with all change, the rate of adoption varies between people and business owners alike. Working with and speaking to hundreds of business owners, the general consensus is that in the next three years the ‘digital divide’ between businesses that embraced it and those that don’t will be at a critical point.

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Recent traffic to our blog has more than doubled! Time to share some guest blogs.

Seeing the positive impact that regular social media posts can achieve has inspired us. Now some fantastic local business people have accepted our request to guest blog. All our best connections have valuable information to share.

We know that guest blogging is mutually beneficial. The blogger gets new followers – possibly even new business – while we gain a fresh perspective. Our best guest blogs, however, will be about the value the blogger can bring to our audience.

The know-how and expertise of our bloggers will get your heads nodding or raise questions. Our intention is to help. There should be facts and proof to back up the arguments and allow you to make informed decisions.

Living in the age of short attention spans and bite-sized content, we all see lots of content every day. Read the brief intro on each guest blog to know whether it is for you or not. Oh, and hopefully our guest bloggers can supply some great visuals for a quick decision about what to read.

Not all our blogs will be relevant to you. You can be sure of some variety in our content list. Please do share the blog link if you think it will help other business owners.